Research on Artificial Intelligence in video content: a toolkit for digital marketers

Artificial intelligence is revolutionizing the way video content is created and optimized, opening up new opportunities for marketers. Let’s look at the most effective ways to implement video marketing with practical applications.

Personalization of content Today’s data algorithms analyze customer behavior and automatically adapt video content to their interests. For example, Netflix is using it to create personalized movie previews: one viewer will be shown a romantic scene from a movie, another will be shown an action episode, based on their viewing history. Also, YouTube automatically selects video recommendations, including viewing history, and the time to find the location and speed of your Internet connection.

Video production automation will simplify the video creation process through:

• Automatic script generation: InVideo AI can create a new script for a product video based on several keywords
• Video animation creation: Synthesia allows you to create videos with virtual narrators of more than 120 movs
• Voice synthesis: Murf AI generates more realistic voicing of text in different voices and languages
• Automatic editing: Descript automatically removes pauses and filler words from video recordings

Optimization for sound systems Practical applications for SEO video:

• Vidlq uses a tool to generate optimized titles and descriptions to increase CTR by 25-40%
• Rev.com automatically creates accurate subtitles with up to 99% accuracy
• TubeBuddy analyzes trends and suggests the best time to publish, increasing the consumption by 15-30%

Analytics and insights Real cases of Wi-Fi analytics:

• Affectiva analyzes the emotional reactions of viewers via a webcam, further optimizing advertising videos
• Vidyard provides detailed analytics on the skin gaze, including an hour of viewing and exposure
• Wistia wiki to create heat maps showing which parts of the video are most relevant to the audience

Interactivity and personalized interaction Examples of successful implementation:

• Advertima creates interactive video displays that respond to the presence and behavior of customers
• Philo allows viewers to interact with video objects via AR
• TikTok wiki to create personalized filters and effects

A/B testing Practical results of vikoristannya III in testing:

• VidMob shows that changing the first frame of a video can boost conversion rates by up to 85%
• Facebook’s Dynamic Creative Testing automatically tests different combinations of video content
• YouTube Analytics AI helps determine optimal video performance for different audiences

However, it is important to understand that the independent development of all these technologies can lead to risks and a lot of consequences. As a result, professional courses are becoming increasingly popular. It is necessary to understand the structuring approach before beginning and allow for 2-3 months to remove the knowledge that would have been independently chosen by fate.

Advantages of cursives before independent endeavors:

1. Saving time and resources – no need to independently search and filter information
2. Access to expert knowledge and real cases
3. It is possible to immediately practice removing knowledge under the supervision of professionals
4. Uniqueness of typical corn crops
5. Networking with colleagues and experts
6. Structuring approach before starting with a clear development plan
7. Shvidke has mastered practical skills in robotics with HI-tools
8. Retrieving up-to-date knowledge about the latest technologies and trends
9. Possibility to immediately gain knowledge on real projects
10. Access to closed professional areas and resources

Visnovki:

1. The use of technology in video marketing allows you to significantly increase the effectiveness of content: companies that have implemented technology have seen an increase in revenue by 40-60%.
2. Technologies of artificial intelligence speed up the hour of creation and optimize video by an average of 70%.
3. Shi-tools reduce the production rate of video content by 30-50% while saving or moving capacity.
4. According to Gartner, by 2025, more than 75% of companies plan to use content in video marketing campaigns.
5. Companies that use YouTube to personalize video content see an increase in ROI of 20-35%.

To achieve maximum efficiency, it is important to experiment with different tools and continually develop new ones. For example, the HubSpot company, combining various technologies for video marketing, was able to increase audience acquisition by 85% while reducing costs for content production by 40%. Such results prove that investments in HI-technologies for video marketing are no longer an option, but a necessity for maintaining competitiveness in the current market.

Author – Ivan Blazhnov