EMC’s philosophy emphasizes that high standards and professional integrity are essential for success in marketing. As a non-profit organization based in Brussels, EMC collaborates with its members across Europe to share best practices in marketing, sales, and communications. EMC unites marketing organizations to exchange knowledge, expand professional networks, and offers a unique European qualification system, EMCQ, which provides marketers with recognized certifications throughout Europe.

The European Qualifications Framework (EQF) is a tool used to make qualifications more transparent and comparable across Europe. It provides a common language for describing the knowledge, skills, and abilities acquired through learning. This helps individuals, employers, and education institutions understand the value of qualifications from different countries.