NIMA: A Marketing Association with a Broad Reach
NIMA is an association for marketing professionals, connecting experts, businesses, academic staff, and students in the field. It also serves as a certification body authorized to conduct marketing qualification exams. Annually, around 10,000 candidates take exams in areas such as marketing, sales, communications, and market research. Founded in 1968 and based in Amsterdam, NIMA has built a strong reputation.
Areas of Activity
NIMA focuses on certifying marketing professionals and conducting research in the field of marketing. The organization sets educational standards for marketing training in the Netherlands and organizes a wide range of events for its members, including seminars, workshops, and conferences. NIMA is also a full member of the European Marketing Confederation (EMC).
NIMA Educational Standards
NIMA’s education system is well-established in the Netherlands, known for its decades-long excellent reputation. Holding a NIMA certificate is a requirement for marketing professionals in the country. A key aspect of the system is the separation of education and exams. This ensures consistent standards for all NIMA graduates, providing an equal baseline of knowledge. NIMA develops marketing education standards and evaluation criteria for professional knowledge and skills, maintaining active partnerships with Dutch businesses and universities.
International Accreditation
NIMA’s marketing qualification programs are recognized by the European Marketing Confederation (EMC), making the NIMA diploma a symbol of professional competence worldwide.
