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E-commerce Course
Academy provides comprehensive online training to help you excel in the dynamic world of online retail. With a focus on practical strategies and real-world implementation, you’ll gain the skills needed to build, optimize, and scale successful online businesses. From platform selection and product positioning to digital marketing and conversion optimization, this course offers valuable insights into creating profitable e-commerce ventures.
Executives and Strategic Management
These courses are tailored for leaders looking to optimize and enhance their online sales system and marketing strategy for their online store. Mastering eCommerce will help evaluate performance and manage the sales funnel effectively.
Managers and Operational Management
E-commerce managers will learn how to manage product ranges, track KPIs, and streamline processes to boost sales. The course will also teach effective creation and management of product listings.
Entrepreneurs and the Use of New Technologies
Entrepreneurs will gain insights into using digital tools to increase conversion rates. They will also learn about the latest technologies in eCommerce and how to apply them to unit economics calculations.
Tools and Strategies for E-commerce
Learn modern marketing tools and promotion strategies, including SEO, SEM, and SMM. Master how to effectively use each of these tools to boost visibility and sales in e-commerce. Gain expertise in product positioning and managing product content.
Managing and Optimizing Online Stores
Develop skills in managing online stores, optimizing business processes, and handling back-office operations. Enhance website usability to increase conversion rates. Acquire marketplace management skills essential for running and overseeing sales successfully.
Technological Solutions and Resource Management
Gain knowledge of CMS platforms and cost optimization methods. Learn supplier management and budget planning to effectively allocate resources and finances.
E-commerce Course Program
Module 1: E-commerce Fundamentals
Explore the theoretical foundations of e-commerce, including definitions and the development of E-commerce. Delve into key terms and concepts, understand the structure and operation of major marketplaces, and master the rules of effective product listing and content creation for product pages.
Module 2: Technologies and Platforms for E-commerce
Learn how to select and use essential technologies and platforms for managing an online store. Study popular CMS systems for e-commerce, understand the basics of analytics services, and set up tools to analyze traffic and customer behavior.
Module 3: Sales and Category Management
Master techniques for managing product categories and effective strategies for selling on marketplaces. Learn how to optimize inventory, manage stock levels, and avoid unsellable items. Gain skills in evaluating the performance and optimizing the sales funnel.
Module 4: Marketing and Promotion in E-commerce
Dive into the world of digital marketing for e-commerce, studying tools and strategies for SEO, SEM, and SMM. Learn to plan and execute marketing campaigns, optimize advertising costs, and increase reach and sales through digital channels.
Module 5: Financial Planning and Analytics
Understand the financial aspects of managing e-commerce projects, including unit economics, budgeting, and financial planning. Learn how to use data to make informed decisions and strategically plan the growth of your business.
Each module is designed to provide both theoretical knowledge and practical skills necessary for success in the e-commerce industry.
