The Impact of a NIMA Certification on Your Career
Course Program of NIMA Marketing A
Module 1: Basic Concepts of Marketing
Focuses on learning the key principles and concepts of marketing, such as creating value for the customer, building relationships and satisfying needs. Participants will learn the fundamentals of marketing strategy, the importance of market research and developing a unique offering. You will learn to understand how marketing affects business success and how its principles can be applied to achieve company goals.
Module 2. The External Environment of Marketing
Focuses on the study of external factors affecting businesses, such as economic, social, technological and political trends. Participants learn to use analysis tools such as PESTEL to identify opportunities and threats in the marketplace. You will learn how to analyse the marketing environment, incoming marketing information and make informed and relevant business decisions based on it. You will learn to assess market size, capacity and potential.
Module 3. Customer Behaviour
Focuses on understanding customer behaviour, preferences and motives when making purchasing decisions. Participants will explore the psychological aspects of consumer behaviour, influencing factors and the decision-making process. You will learn how to use this knowledge to develop marketing strategies to meet the needs of your target audience.
Module 4. Marketing Research and Market Intelligence
Focuses on learning how to collect and analyse market and consumer data. Participants will learn about the main types of marketing research, how to analyse its results and how to use the data to make informed decisions. You will learn the basics of finding and using market information to understand the market and the company's position in it, to define marketing goals and objectives, and to improve the effectiveness of marketing campaigns.
Module 5. The internal environment of marketing
The factors that influence marketing related to the company are studied: organisational structure, resources and organisational culture. Participants will learn how to analyse internal organisational capabilities to implement marketing policies. Participants will master SWOT analysis in marketing to identify strengths, weaknesses, market opportunities and threats. You will learn how to use this data to properly set marketing goals and objectives.
Module 6. Marketing Product Policy
Focuses on managing a company's products and services in the marketplace. Participants will study the product life cycle, the strategic elements of assortment management and the basics of branding. You will learn how to develop product strategies that meet market needs and contribute to company growth.
Module 7. Marketing Pricing Policy
Focuses on the study of pricing principles and strategies. Participants will learn how to analyse price influencing factors, determine optimal prices and use different pricing methods to achieve competitive advantage. You will learn how to develop pricing strategies that support a company's market and financial objectives.
Module 8. Distribution Marketing Policy
Focuses on the management of distribution and logistics channels. Participants will learn the main types of market channels, criteria for selecting them and strategies for using them to ensure effective marketing. You will learn how to coordinate with intermediaries, optimise supply chains and ensure product availability to end consumers.
Module 9. Retail Marketing
Focuses on managing and organising trade processes. Participants will learn the basic elements of trade strategy and marketing tools used in retailing. You will learn how to identify the right retail marketing strategy and approach for your organisation.
Module 10. Marketing Communications and Promotion
Focuses on the development and implementation of integrated marketing communications. Participants will learn the main communication tools and channels, including advertising, PR, sales promotion and digital platforms. You will learn how to create integrated communications campaigns, evaluate their effectiveness and adjust approaches to maximise impact on target audiences.
Module 11. Digital Marketing Fundamentals
Focuses on exploring key aspects of digital marketing, including SEO, SMM, content marketing and email marketing. Participants will learn how to develop and implement digital marketing strategies to increase online presence and customer engagement. You will learn how to use digital channels to attract and retain customers, and how to measure the effectiveness of digital marketing campaigns.
Module 12. Websites
Focuses on creating and optimising websites to improve search engine visibility and increase conversions. Participants will learn the principles of web design, usability and search engine optimisation (SEO). You will learn how to design and optimise websites, improve their functionality and attract target audiences.
Module 13. Online Marketing Communications (SMM, Email Marketing, PPC, Content Marketing)
Focuses on developing and implementing online marketing strategies including social media (SMM), email marketing, pay-per-click (PPC) advertising, and content marketing. Participants will learn how to use these tools to attract and retain customers. You will learn how to develop and implement online communication strategies that support marketing goals.
Module 14. Web Analytics and Integration
Focuses on analysing web traffic and user behaviour. Participants will explore web analytics tools such as Google Analytics and learn how to interpret data to optimise websites and marketing campaigns. You will learn how to measure the effectiveness of digital strategies and make informed decisions to improve them.
Module 15. Exam Preparation
Focuses on repeating and consolidating all the material learnt. Participants prepare for the final exam, which confirms mastery of the programme and certification. You will receive tips and preparation techniques to pass the exam and validate your qualification.
How does digital marketing training take place?
Theory + Practice
During the courses, you will gain not only theoretical knowledge but also practical skills. Each lesson includes exercises and assignments to reinforce the material.
Live Q&A Sessions
During the courses, live sessions are held where you can ask questions and get answers from experienced specialists in real time.
Why Choose Our Courses?
Program Uniqueness
In a single training block, you will acquire knowledge and skills in Marketing and Digital Marketing in a short time. The training program has no analogues in terms of its intensity.
Program Uniqueness
In a single training block, you will acquire knowledge and skills in Marketing and Digital Marketing in a short time. The training program has no analogues in terms of its intensity.
European Certification
The European certificates you receive will allow you to apply for marketing jobs in European countries, as well as enhance your status and income.
European Certification
The European certificates you receive will allow you to apply for marketing jobs in European countries, as well as enhance your status and income.
Expert Support
Experienced mentors will help you master the material and complete the training.
Flexible Schedule
Online learning allows you to study at a time convenient for you.
NIMA Marketing A
Online
Online
1300 €
- Live Webinars Online
- Sturday,Sunday I Twice a Month
- 11.00 – 17.00
- 68 educational hours
NIMA Marketing A
Video
Video
800 €
- Recorded Webinars Online
- Start after payment
- 68 educational hours
- 2 hours Consultations Individual Online
3Certifications
Advantages of Earning Three Certificates
Popular Courses at Digital Marketing Academy
For whom are our courses
From beginner to professional
Student Reviews of the Digital Marketing Academy Cours
I chose the study programme and, accordingly, the institution quickly. I consulted with the coolest Ukrainian marketers, and they recommended NIMA. Teaching in Ukrainian was important to me. I was personally fired from the position I had been dreaming of for several years (head of one of the company's three divisions) after graduating from NIMA 🙂
However, the next day I was appointed to the position of the company's director. When asked whether I justified the investment and achieved my goals, the answer is yes.
I recommend NIMA to those who want to develop vertically and earn decent money. To those who are ruthless about their schedule and working hours, set serious goals and move towards them
By applying for the programme, I aimed to gain new relevant knowledge that I could immediately apply in practice, gain experience of European education and find a job.
An important point is the difference and comparison between the Ukrainian and European markets. It is a very interesting aspect, and since all the lecturers are active entrepreneurs or leading market experts, they have experience in both, so you can learn first-hand all the differences and accents that will help you in your work in the future.
I feel refreshed and more confident in the labour market. I'm sure that with my NIMA diploma, I now have a much better chance of getting a position!
I started my career as a copywriter in an advertising agency, was a designer, then became a creative director, and finally headed the advertising department, which is called the ‘client side’.
At some point I felt that I lacked theory. To be honest, I wanted a cool diploma :-). There were two other important factors: language and price. NIMA wins in all three criteria. It was hard, but interesting.
Actually, this is the most convenient schedule for a working professional. My requests were fully met. The European integration course that our country has taken obliges every specialist to bring their education up to the appropriate level.
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Online Marketing A Courses at DMA
Looking to kickstart your career in marketing? The Marketing A online course at the Digital Marketing Academy (DMA) is the perfect place to begin. Whether you’re new to the field or just looking to sharpen your skills, this program offers everything you need. From the basics to advanced marketing strategies, our Marketing A Program is designed to align with the Netherlands Institute of Marketing standards. Plus, by the end of the course, you’ll walk away with an International Diploma, recognized by top employers across Europe. How’s that for leveling up?
This isn’t just any online marketing course. At DMA, we focus on real-world applications, ensuring that you leave with practical skills and not just theory. So, if you’re aiming for a career boost or a fresh start as a marketer, this course is for you! And let’s not forget the cherry on top: a European Diploma and certification that will make your resume shine.
Training in Marketing A Courses
Ready to jump into the world of marketing with confidence? DMA’s Marketing A Level Program offers comprehensive training that prepares you for real-world challenges. Whether you dream of becoming a top marketer or just want to upgrade your current skills, this course covers it all. From understanding consumer behavior to mastering digital marketing strategies, the Marketing A course is your gateway to success. And it’s all done online, so you can learn at your own pace from anywhere!
What’s more, the Digital Marketing Academy partners with the Netherlands Institute of Marketing to ensure you’re getting an education that meets the highest standards. Once you complete the course, you’ll receive an International Diploma, a credential recognized worldwide, along with a prestigious European Diploma. This certification not only boosts your CV but also opens doors to exciting career opportunities across industries. If you’re serious about your future in marketing, there’s no better place to start!
Who is the NIMA Marketing A Online Course For?
The NIMA Marketing A online course is perfect for anyone looking to build a solid foundation in marketing. Whether you’re a beginner or have some experience, this program helps you master the essentials. It’s ideal for future marketers, aspiring managers, and those who want to add marketing skills to their resume. If you’re aiming for a certification recognized across Europe, this course is for you. The convenience of online education allows you to learn at your own speed while enjoying full access to all the necessary resources for success. Join the Netherlands Institute of Marketing program and take the first step towards a successful career in marketing!
Benefits of NIMA Marketing A Training
- Globally Recognized Certification Completing the NIMA Marketing A course gives you a certification that’s recognized throughout Europe. This is a major plus for anyone looking to work in international markets, as employers highly value NIMA qualifications.
- Practical Skills for Real-World Application This course doesn’t just cover theory. You’ll get hands-on experience with marketing strategies that you can apply directly in your job, making you a more effective marketer right from the start.
- Study on your terms: The NIMA Marketing A course is entirely online, giving you the freedom to progress at a pace that suits your schedule, wherever you are. It’s designed to fit into your schedule, allowing you to balance work, life, and education effortlessly.
- Access to Industry Experts Learn from the best! The Netherlands Institute of Marketing connects you with top industry professionals who will guide you through your studies, offering insights and advice from years of experience.
- Boost Your Career Prospects A NIMA Marketing A certification gives you a competitive edge in the job market. Whether you’re just starting out or looking to advance, this credential will help you stand out and open doors to new opportunities.
- Strong Alumni Network By joining the NIMA Marketing A program, you become part of a strong professional network. This opens up opportunities for collaboration, mentorship, and job placements across various industries.
Learning Stages in the NIMA Marketing A Course
Starting your journey with the NIMA Marketing A course is like taking your first step toward mastering the art of marketing. The course is divided into key stages that gradually develop your skills, so you don’t feel overwhelmed. First, you dive into the basics—understanding marketing fundamentals and concepts that serve as the foundation of your knowledge. Then comes the strategy stage, where you learn how to develop real-life marketing plans, analyze market trends, and identify key customer behaviors. After that, it’s time to refine your communication and content creation skills. You’ll explore how to craft compelling campaigns and engage with target audiences effectively.
As you progress, there’s a strong emphasis on data analytics and how to use insights to optimize marketing efforts. The final stage is all about applying what you’ve learned—practical case studies and simulations that prepare you for real-world marketing challenges. Throughout the course, you’ll receive continuous support, feedback, and mentoring, ensuring you stay on track and fully understand the materials. Whether you’re aiming for a career change or just leveling up, NIMA Marketing A ensures you’re prepared for anything marketing throws your way.
NIMA Marketing A Courses from Scratch with Job Placement
If you’re starting from scratch, the NIMA Marketing A course is your perfect entry point into the world of marketing. Designed for beginners, this course covers everything from the ground up, ensuring no prior experience is needed. By the time you finish, not only will you have a solid foundation in marketing, but you’ll also be equipped with practical skills that make you job-ready. And here’s the best part: upon completion, our job placement support team will help you find a role that suits your new qualifications. A fresh career path is just a course away!
Who is the NIMA Marketing A online course for?
The NIMA Marketing A online course is perfect for anyone who wants to build a solid foundation in marketing. Whether you’re a beginner or have some experience, this programme will help you master the essentials. It’s ideal for future marketers, aspiring managers and anyone looking to add marketing skills to their CV. If you’re looking for a certification that’s recognized across Europe, this course is for you. The convenience of online education allows you to learn at your own pace, while having full access to all the resources you need to succeed. Join the Netherlands Institute of Marketing programme and take the first step towards a successful career in marketing!
Benefits of the NIMA Marketing A programme
- Globally recognized certification Upon completion of the NIMA Marketing A course, you’ll receive a certification that is recognized throughout Europe. This is a big plus for anyone looking to work in international markets, as employers value NIMA qualifications highly.
- Practical skills for real-world application This course isn’t just about theory. You’ll get hands-on experience of marketing strategies that you can apply directly to your job, making you a more effective marketer from the start.
- Study on your terms: The NIMA Marketing A course is delivered entirely online, giving you the freedom to progress at a pace that suits your schedule, wherever you are. It’s designed to fit around your schedule, so you can easily balance work, life and study.
- Access to industry experts Learn from the best! The Netherlands Institute of Marketing connects you with top industry professionals who will guide you through your studies, offering insights and advice from years of experience.
- Boost your career prospects A NIMA Marketing A certification gives you a competitive edge in the job market. Whether you’re just starting out or looking to progress, this qualification will help you stand out and open doors to new opportunities.
- By joining the NIMA Marketing A programme, you become part of a strong professional network. This opens opportunities for collaboration, mentorship, and job placements across a range of industries.
Learning stages of the NIMA Marketing A course
Starting your journey with the NIMA Marketing A course is like taking your first step towards mastering the art of marketing. The course is divided into key stages that gradually develop your skills, so you don’t feel overwhelmed. First, you dive into the basics – understanding the marketing principles and concepts that form the foundation of your knowledge. Then comes the strategy stage, where you learn how to develop real marketing plans, analyze market trends, and identify key customer behaviors. Then it’s time to hone your communication and content creation skills. You’ll explore how to create compelling campaigns and engage effectively with target audiences.
As you progress, there’s a strong emphasis on data analysis and how to use insights to optimize marketing efforts. The final stage is all about applying what you’ve learned – practical case studies and simulations that prepare you for real-world marketing challenges. Throughout the course, you’ll receive ongoing support, feedback and mentoring to ensure you stay on track and fully understand the material. Whether you’re looking for a career change or just want to move up a level, NIMA Marketing A will ensure you’re ready for anything marketing throws at you.
NIMA Marketing A courses from scratch with job placement
If you’re starting from scratch, the NIMA Marketing A course is the perfect introduction to the world of marketing. Designed for beginners, this course covers everything from the ground up, ensuring that no previous experience is required. By the time you finish, you’ll not only have a solid foundation in marketing, but you’ll also be equipped with practical skills that will make you job ready. And here’s the best part: upon graduation, our placement support team will help you find a role that matches your new skills. A new career path is only one course away!
FAQ
- What does NIMA program include?
The NIMA marketing certification program offers a comprehensive digital marketing training experience with approximately 75 academic hours of intensive classroom instruction. Students receive expert-level marketing education designed to enhance professional skills in digital strategy, communications, and sales. The program provides unique coaching opportunities, with direct consultations from experienced marketing trainers throughout the 3.5-4 month training period. Participants gain valuable insights through interactive learning and peer networking, making it a superior alternative to traditional marketing seminars. Upon successful completion, students are awarded three prestigious diplomas: DMA, NIMA, and EMC, demonstrating their advanced marketing expertise. This holistic approach ensures participants are well-prepared for the competitive digital marketing landscape.
- Can I study directly at the Netherlands Institute of Marketing?
The Netherlands Institute of Marketing (NIMA) plays a crucial role in establishing professional marketing education standards, but does not directly provide training services. Instead, NIMA focuses on defining rigorous educational content, developing comprehensive exam procedures, and granting recognized marketing qualifications. Digital Marketing Academy (DMA), as NIMA’s official partner, is responsible for delivering specialized training programs across different regions and professional domains. DMA meticulously oversees the entire educational process, ensuring high-quality content and maintaining strict academic standards. This collaborative model allows for a flexible, region-specific approach to marketing education while preserving the integrity of NIMA’s global reputation. The partnership ensures that students receive top-tier, standardized marketing training that meets international professional requirements.
- Does a NIMA diploma qualify me to work as a marketer within the EU?
The NIMA diploma serves as a powerful credential for marketing professionals seeking career opportunities across the European Union, offering a standardized, internationally recognized qualification. Aligned with the European Qualifications Framework (EQF) at levels 4-6, the diploma validates comprehensive marketing knowledge in critical areas such as digital strategy, sales, and communications. This certification significantly enhances employability by demonstrating professional competence and providing a competitive edge in the dynamic digital marketing job market. The diploma’s recognition facilitates professional mobility, helping candidates overcome national qualification barriers and expand their career prospects. To maximize the diploma’s potential, candidates are encouraged to complement their certification with practical experience, multilingual skills, and a robust professional network. Ultimately, the NIMA diploma acts as a strategic passport to diverse marketing roles throughout the European professional landscape.
- What is the NIMA qualification exam?
The NIMA qualification exam represents a rigorous, independent assessment of marketing professionals’ knowledge and skills across multiple critical domains. Recognized internationally by the European Marketing Confederation (EMC), the exam comprehensively evaluates expertise in marketing management, strategic communications, and sales techniques. This standardized evaluation ensures that certified professionals meet high-quality professional standards demanded by modern digital marketing environments. The exam goes beyond theoretical testing, incorporating practical components that demonstrate real-world application of marketing concepts. By maintaining stringent assessment criteria, NIMA guarantees that certified marketers possess both theoretical understanding and practical competence. The exam’s comprehensive nature makes it a gold standard for marketing professional certification across European markets.
- Can I take the qualification exam without enrolling in the training program?
The NIMA qualification exam is exclusively available for direct registration only within the Netherlands, reflecting the organization’s commitment to maintaining high educational standards. Outside the Dutch market, candidates must complete the comprehensive training program to qualify for examination. The exam’s complexity and depth require thorough preparation, making independent participation challenging without structured learning. This approach ensures that all exam participants possess a consistent and robust foundation in marketing principles. The requirement for comprehensive training underscores NIMA’s dedication to producing highly skilled, well-prepared marketing professionals. By mandating structured learning, NIMA maintains the quality and credibility of its international marketing certification.
- How, where, and when are exams conducted?
NIMA has modernized its examination process by implementing sophisticated online testing methods for international candidates, ensuring accessibility and convenience. Qualification exams are conducted multiple times annually, providing flexible scheduling options for marketing professionals worldwide. The digital testing platform utilizes advanced technologies to maintain exam integrity and provide a standardized assessment experience. Candidates can participate from various global locations, breaking down geographical barriers to professional certification. This approach reflects NIMA’s commitment to global marketing education and professional development. The online examination system represents a forward-thinking solution in the evolving landscape of digital marketing credentialing.
- What score do I need to pass the NIMA exam?
The NIMA exam employs a comprehensive two-module assessment system, requiring candidates to achieve a minimum score of 5.5 out of 10 for successful certification. The examination consists of a theoretical written component and a practical module involving the defense of a one-year operational marketing plan. Each module demands a minimum 5.5 score, ensuring a holistic evaluation of marketing competence. The practical component involves a rigorous one-hour presentation, testing candidates’ strategic thinking and communication skills. This dual-module approach provides a thorough assessment of both theoretical knowledge and practical application in real-world marketing scenarios. The scoring system guarantees that certified professionals demonstrate comprehensive marketing expertise.
- What if I complete the training but decide not to take the qualification exam?
NIMA offers remarkable flexibility by allowing participants to complete their qualification exam within three years of starting the program. This extended timeframe accommodates various professional and personal circumstances, enabling candidates to register for an exam session when most convenient. The policy recognizes that marketing professionals may need time to prepare or align certification with career objectives. Participants can strategically plan their examination, ensuring they are fully prepared and confident. This approach demonstrates NIMA’s commitment to supporting professional development and lifelong learning. The three-year window reflects a student-centric approach to marketing education and certification.
- What happens if I score below 5.5? Can I retake the exam?
NIMA provides structured opportunities for candidates who do not immediately achieve the required certification score. For the theoretical component, candidates scoring 5.4 or below can retake the exam in the next session, subject to an additional examination fee. The practical module offers nuanced re-examination options: candidates scoring between 5.0-5.4 can resubmit a revised marketing plan within two weeks, while those scoring 4.9 or lower must completely redesign their plan and retake the practical exam. This approach encourages continuous improvement and provides multiple pathways to successful certification. The re-examination policy reflects NIMA’s commitment to supporting candidates’ professional development and ensuring high-quality marketing education.
- What qualifications do NIMA program trainers and examiners have?
NIMA ensures exceptional educational quality by employing trainers with extensive practical experience in marketing, communications, and sales domains. All instructors undergo specialized training specifically designed for teaching and examination purposes, distinguishing them from standard marketing professionals. The rigorous selection process guarantees that trainers possess not only theoretical knowledge but also significant real-world marketing expertise. Their unique training emphasizes advanced pedagogical techniques and comprehensive understanding of emerging marketing trends. This approach ensures that NIMA’s educational content remains cutting-edge, practical, and directly applicable to contemporary marketing challenges. By maintaining such high standards, NIMA continues to produce highly skilled marketing professionals prepared for global market demands.
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