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Web Analytics Course
Academy provides an immersive online training program designed to transform you into a data-driven digital expert. Through hands-on learning and cutting-edge tools, you’ll master the art of analyzing website performance, interpreting complex user behaviors, and making strategic decisions based on actionable insights. From Google Analytics to advanced tracking techniques, this course equips you with the essential skills to unlock the power of digital data and drive business growth.
Web Analysts and PPC Specialists
For web analysts and PPC specialists, this course offers essential insights into data collection and analysis, helping professionals optimize campaigns. Dive into automation and learn how to utilize the Measurement Protocol to enhance data accuracy and streamline workflows.
SEO Experts and Advanced Users
Ideal for SEO specialists and experienced users, this course covers advanced techniques such as script utilization and site parsing. Gain a comprehensive understanding of data analysis and explore methods to improve site performance through effective data strategies.
Marketers and Business Directors
Marketers and business directors will benefit from tools to oversee ad campaigns and maintain control over marketing strategies. Learn about API integration and how to track performance metrics, ensuring campaign objectives align with business goals.
Tools and Technologies
Gain hands-on experience with essential tools like Google Analytics, Google Tag Manager, and Google Optimize. Learn how to leverage Looker Studio and Firebase to gather and interpret data for better decision-making.
Professional Development and Career Growth
Explore different approaches and solutions that can enhance your career. Whether aiming for a higher position, securing a stable income, or pursuing freelancing, these skills will support your professional goals in web analytics.
Data Analysis and Optimization Skills
Master the art of event tracking, data analysis, and website testing. Understand how to implement dynamic remarketing and use mobile analytics to enhance user experiences and improve site performance.
Advanced Techniques for Optimization
Learn about A/B testing and multivariate testing to refine campaigns. Explore ways to optimize your digital efforts with tools like dynamic remarketing, which can adapt to user behaviors and drive better results.
Web Analytics Program
Module 1: Introduction to Web Analytics
Learn the fundamentals of web analytics, including its history, core concepts, and its importance for business. Gain an overview of the tools and methods that will be applied throughout the course.
Module 2: Google Analytics - Basics
Get familiar with Google Analytics, including how to set up tracking codes, monitor user activity, and analyze data. Master report creation and metric interpretation.
Module 3: Advanced Google Analytics Tools
Delve into advanced Google Analytics features, including goal setting, audience segmentation, and behavioral analysis. Explore GA integration with other services.
Module 4: Google Tag Manager
Master the use of Google Tag Manager to manage tags on your site without code intervention. Learn about triggers and tags setup and how to utilize them effectively.
Module 5: Optimization and Testing
Learn how to conduct A/B testing and multivariate tests for site optimization. Study best practices and tools for enhancing user experience and boosting conversions.
Module 6: Web Analytics for Mobile Apps
Dive into the specifics of mobile app analytics. Explore tools and methods for analyzing user behavior within apps, tracking sales funnels, and increasing engagement.
Module 7: Integration and Automation in Web Analytics
Learn how to integrate various analytics tools to gain a comprehensive view of data. Master the automation of data collection and analysis to create detailed reports and dashboards.
